50 Blog Statistics to Help Improve Your Content Marketing Strategy

“Content is king.”

Bill Gates said it back in 1996, and it still holds true in the world of marketing today. While content marketing was once a useful strategy that could set you apart from competition, these days it’s a necessity. A brand that doesn’t create content can’t even be in the competition, let alone get ahead of the game. 

Blogging is now a major part of marketing. Companies that want to rank high on Google need to incorporate it into their strategy. That’s why blog statistics can come in handy. Knowing how other businesses use their blogs successfully can help you understand more about content and start making improving your blogging strategy. 

Below, you can see a list of 50 stats we’ve gathered from a range of reputable sources. They’ll give you an insight into the current state of blogging and highlight the strategies that have proven to be most effective. You’ll learn all about why blogs are important, how to use them to drive traffic to your site, and which type of blog posts work the best. 

Statistics on Blogging—Editor’s Choice

  • Businesses that blog receive 97% more links to their website.
  • Websites with a blog have 434% more indexed pages on average.
  • 47% of buyers read three to five pieces of content before getting in touch with a sales representatve.
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
  • Blog articles with images get 94% more views.

Blogging StatisticsSource

General Statistics

1) 55% of marketers claim that creating content is their top marketing priority. 

(HubSpot)

Content marketing stats show that every business with a website can benefit from having a blog that’s consistently updated.  

2) The number of US bloggers is expected to increase to 31.7 million in 2020. 

(Statista)

Blogging isn’t going anywhere. In fact, blogs are becoming more popular than ever, largely due to their effectiveness. They’re an easy way to advertise, and both companies and individuals are jumping on board. 

3) 65% of marketers planned to increase their use of blogging in 2017. 

(Social Media Examiner)

Business blogging statistics indicate most marketers right now are focusing on promoting their business through well-curated content. This strategy brings results and is one of the most reliable ways to drive up conversions.  

4) In 2017, 66% of marketers reported using blogs in their social media content. 

(Social Media Examiner)

As the number of blog posts grows, so can a company’s social media strategy. Blog posts are highly shareable content that businesses use to increase audience engagement. 

5) B2B marketers are 14% more likely to use blogs as part of their social media content than B2C marketers. 

(Social Media Examiner)

According to these blogging statistics, B2B companies take the lead when it comes to content creation. B2B companies market their services to professionals in niche sectors, so having a blog where they can showcase their expertise can help them get more conversions by building customer trust. 

6) Of the most successful B2B content marketers, 61% have virtual or in-person meetings with their content team at least once per week. 

(Content Marketing Institute)

Most B2B businesses hire content professionals and meet with them regularly to check in on the creation process. Meeting with your content team on a weekly basis can help ensure everyone remains on the same page. 

7) 70% of marketers don’t have a consistent marketing strategy. 

(Cision)

While most businesses pay attention to marketing, stats on blogging show that, when it comes to content, firms still don’t have well-developed strategies. Simply including a blog on your website isn’t enough—you have to figure out what kind of branded content works for you, then update your site regularly to keep everything fresh and relevant. 

 

Why Blog for Business?

 

8) On average, websites that feature a blog have 434% more indexed pages. 

(Tech Client)

The more indexed pages your website has, the easier it is to drive up site traffic. However, bear in mind that not every page is useful these days—Google uses advanced crawler technology to closely examine every indexed page and decide how to rank it. If it finds a doorway page, or a duplicate, it might penalize you. That’s why running a blog is so useful. Blogging stats indicate that this is a legitimate way to increase your number of relevant pages and rank higher without triggering Google’s penalization system. 

9) 47% of buyers read between three and five pieces of content before getting in touch with a sales representative. 

(HubSpot

It’s very rare that a buyer will jump into a purchase immediately. They want to know who you are, and they want to review your business to see whether they can trust you before investing their money. According to this statistic, blogs can give users a way to get to know your brand. If you manage to offer a few useful pieces of content for them to enjoy, they’ll be more likely to adopt a positive attitude towards your business. 

10) 94% of people who share posts do so because they think others might find them useful.

(AdPushup

People love sharing good things. If they find useful, entertaining, or educational content on your page, they’ll be eager to show it to their friends and family. This way, your own customers can generate you more traffic by encouraging others to check out your brand. Once it gets going, a successful blog can function as a very effective (and very cheap) advertisement. 

11) B2B marketers who publish content on blogs get 67% more leads than those who don’t. 

(HubSpot)

The numbers are clear—businesses that incorporate blogs into their marketing strategy see better results than those that don’t. Given this fact, can you really afford to ignore content if you want to be successful? 

12) Marketers who prioritize blogging are 13 times more likely to achieve a positive ROI on their efforts. 

(State of Inbound)

Website blogging can really pay off in the long run. It helps potential customers find you online, especially if you publish high-quality, consistent content. Good posts are relevant even months after you publish them, and they can keep funneling more traffic your way. 

13) SEO leads have a close rate of 14.6%, while that figure is just 1.7% for outbound leads.

(imFORZA)

Compared to outbound marketing tactics, such as print and mail advertising, SEO has a much higher close rate. Given that blogging is a big part of SEO, it’s a great way for businesses to generate more conversions. 

14) Businesses that blog get 97% more links to their website. 

(HubSpot)

One of the reasons popular blog sites are so successful is backlinking. If you post a great piece of content, it will increase your reputation as an expert in the field, making other blogs more likely to link back to your post or use it as a reference point. The more links you get, the better chance you have of ranking higher on Google. 

15) Between 70% and 80% of users ignore ads and focus on organic search results. 

(SEO Tribunal)

Users would rather click on organic search results than ads. This doesn’t necessarily mean placing a paid ad on Google won’t be beneficial, but most of your potential customers are looking for less advertising and more honesty. Having a good blog website can help you reach them for a fraction of the price.

16)  People consider blogs the fifth-most trusted source for accurate online information. 

(HubSpot

Since most blogs adopt a personal tone, they can be a great opportunity to showcase your brand’s personality and establish a closer connection with users.

17) Companies that publish 16 or more blog posts per month report almost 3.5 times more traffic than those that publish four or fewer.  

(HubSpot)

Simply publishing the occasional post can be beneficial, but doing it frequently can bring an even bigger ROI. Blog traffic stats indicate that the more consistent you are, the better. Bear in mind, though, that quality remains imperative and every page should be optimized for Google. 

18) Small businesses with a blog get 126% more lead growth than those without one. 

(HubSpot)

Having a good content marketing strategy can be particularly useful for small businesses. Besides better site traffic, content will increase your leads and help you gain loyal followers.

19) Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 

(Demand Metric)

According to statistics, blogs are a much better way to get leads than traditional marketing. In general, people find outbound marketing pushy and disruptive. An aggressive sales pitch isn’t nearly as effective as it used to be because no one really enjoys having products and services pushed at them. However, good content is different—it feels more natural because it establishes an honest connection between brand and consumer, so people are more inclined to make a purchase. 

20) In 2014, people saw an average of 5,000 ads a day. 

(Content Marketing Institute)

In addition to statistics about blogs, advertising stats can also shed some light on the benefits of content marketing. We’re overwhelmed with ads, from the labels on your clothing to the giant pop up that jumps at you whenever you open a new website. People have grown desensitized to advertising no matter how aggressive we make it. Blog posts, on the other hand, don’t feel forced at all. They’re there to provide useful info that people already want to see, and they don’t sound overly promotional or pushy.

21) Companies that blog get 55% more website visitors. 

(HubSpot)

According to statistics, a blog is an exceptionally useful advertising tool because it’s a way for people to get to know your brand. Through informative, compelling content, you can present your ideas and showcase your expertise, and most users will be eager to read all about it. As long as your blog posts are relevant to your niche, you’ll find an audience. 

22) 70% of consumers prefer getting to know a company through articles rather than ads. 

(Content Marketing Institute)

According to Content Marketing Institute research, consumers are hungry for something more personal than an ad. Given these statistics, a blogger can easily connect with their users through well-curated content without constantly pushing for sales. 

23) 70% of users say content marketing gives them a feeling of connection with the company behind the content. 

(Content Marketing Institute)  

The more time people spend consuming the content you present them, the closer they feel to your brand. Provide them with something interesting and informative and they’ll start believing you have their interests at heart. 

24) 82% of consumers feel better about a company after reading custom content on its site. 

(Demand Metric)

Blogging websites are a great way to turn uncertain people into loyal customers. Good content can shatter doubts and help build trust more easily. 

Source

Blog Statistics to Help You Write Great Content

 

25) 36% of people prefer numbered-list headlines. 

(ConversionXL)

Between ‘How to Write a Good Blog Post’ and ‘5 Ways to Write a Good Blog Post,’ people are more likely to click on the latter. Numbered lists are very popular among users, so this is a good way to structure your article if you want more people to read it. 

26) Negative superlatives in titles perform 60% better than positive ones. 

(ConversionXL)

Interestingly enough, blogging statistics show that negative superlatives such as “worst” and “never” tend to outperform positive superlatives such as “best” and “always.” While it’s not completely clear why audiences prefer negative titles, it’s possible that they appear more authentic. The word “best” has been so overused that some users doubt its credibility in clickbait-style headlines.

27) Titles with between six and 13 words have the best CTR. 

(HubSpot)

According to the HubSpot blog, shorter titles generally perform well with users. Blog traffic statistics indicate that they have the best click-through rate because people enjoy concise, to-the-point titles that tell them exactly what to expect from the article they’re about to read. 

28) Blog articles with images get 94% more views. 

(Jeff Bullas)

Pictures are an important part of any post. They help us visualize the potentially complex statistics and can make any page look livelier and more appealing. A good blog image can also serve as a thumbnail, which can make for a more eye-catching link when you share the post on social media. 

29) 43% of readers say they only skim through blog posts instead of reading them thoroughly. 

(HubSpot)

Users don’t have a lot of time on their hands and tend to skim through content when they’re busy. The best way to deal with this is to ensure your post stands out. Divide the text into neat, easy-to-read paragraphs, use bold titles and subheadings, and make sure your original written content is appealing and informative.

30) 55% of bloggers write fewer than 1,000 words per post. 

(Orbit Media Studios)

These Orbit Media blogging statistics show that articles can vary in length, but most bloggers tend to keep it shorter than 1,000 words. This is far from ideal from an SEO perspective, as such short articles don’t leave much room for high-quality, in-depth writing. 

31) Long-form content can generate 10 times more leads than shorter content. 

(Curata)

Given the popularity of websites like Twitter, it’s natural that marketers believe short content is more effective. However, popular blogs and websites that publish longer articles tend to be more successful. After all, people want to feel like they’ve learned something new after investing their time in reading an article. While short content isn’t necessarily bad, an in-depth post provides more value.

32) The average blog post consists of 1,151 words. 

(Orbit Media Studios)

Since 2014, the average post length has increased from 808 to 1,151 words. Blog statistics indicate that this 30% growth is continuing as more marketers become aware just how important it is to provide substantial and original articles instead of spamming their audience with random content.   

33)  Posts with more than 1,500 words get 22% more Facebook likes and 68% more tweets than articles with fewer than 1,500 words. 

(Quick Sprout)

Here’s yet another statistic to encourage you to invest time in writing longer content. You don’t need to exclusively write mammoth articles, but the ideal blog post length seems to be around 1,600 words. This gives you plenty of room to deliver engaging content and impress readers with your expertise. 

34) 3,000–10,000-word content gets the most social media shares. 

(OkDork)

Writing between 3,000 and 10,000 words takes a lot of time and effort, but it generally pays off. While not every post you write needs to be this long, consider writing a few thorough, in-depth guides on subjects you’re closely familiar with. According to statistics, bloggers who develop quality pillar content have great success with lead generation and audience engagement. 

35) The optimal post takes seven minutes to read. 

(Medium)

Of course, this doesn’t apply to your 10,000-word guides, but according to Medium’s experts, seven minutes is the average total reading time you can expect from a user. Time is a precious commodity and most people don’t like wasting it, so keep all your posts clear and concise. While blog stats make it obvious that long posts tend to perform well, these articles need to offer high-quality content that will attract and hold users’ attention. 

36) The average blog post takes 3.5 hours to write. 

(Orbit Media Studios)

In 2014, posts took about 2.5 hours to write, but today marketers are spending more time than ever on writing. Of course, the time invested per article can vary widely depending on the blogger. While around 50% of all bloggers spend less than three hours on a post, one in eight spends more than six hours, especially when covering high-demand blog topics. More effort tends to yield stronger results, so it’s no wonder marketers are paying more attention to what they post. 

37) 53.3% of bloggers are aged between 21-35. 

(Sysomos)

While the gender distribution is pretty much 50/50, most bloggers are young adults. More than a fifth (20.2%) are 20 and under, while 19.4% are between 35 and 50. People over 51 account for just 7.1% of blogger demographics. The fact younger people write more isn’t all that surprising. After all, many grew up during the “blogging revolution,” which started almost a decade ago. They understand how fast and effective sharing information through blogs can be. 

38) 23% of bloggers publish several times a month. 

(Orbit Media Studios

The number of bloggers who publish several times a week has fallen since 2014. Marketers now prefer to release fewer, better-quality pieces of content rather than many poorly-written articles. Content marketing statistics indicate that they’re seeing better engagement as a result. 

39) 68.8% of bloggers who publish daily report stronger results. 

(Orbit Media Studios)

While bloggers are now publishing less frequently, there is nothing that indicates that publishing more often is bad. In fact, those who do manage to publish everyday report very high satisfaction with their audience. The only problem is that high-quality content takes a lot of time and effort, and most marketers don’t have enough of it at their disposal. If you run a popular blog website and can afford to hire more than one writer, you could see excellent results. 

40) Only 6% of bloggers publish most of their original content as guest posts. 

(Content Marketing Institute)

Guest posts are a great way to provide more content for your website. Since most bloggers write for more than one site, they are also a great way to exchange articles and get backlinks, which can help you promote your business. They are particularly useful to marketers who do blogging for business, as it increases the chance of making useful contacts with other influential and authoritative websites. 

41) Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic. 

(HubSpot)

Compounding blog posts generate a lot of traffic over time. Compared to “decaying posts,” which surge in value for a short while, then degrade quickly, compounding blog posts can keep bringing in more leads despite the fact they aren’t fresh content. Statistics about blogging clearly show that the long-term value of these kinds of articles is immense for any brand. 

42) 9% of marketers plan to add Medium publishing to their content strategy. 

(HubSpot)

Medium is a good source for content marketers because it’s free and easy to use. While there are certainly many benefits to having your own domain, Medium provides a platform with elements of both blogging and social media. It also immerses you in a thriving marketplace and helps you not only share content, but also find excellent articles from other sources. For example, you can find information on blogging from other experts in the field. Due to its popularity and high domain rating, Medium is a good choice of platform for any business. 

43) Monday is the best day to publish blog posts. 

(Neil Patel)

While different people have different habits, the majority of us follow fairly standard patterns through the week. We get up, go to work, dread the fact that it’s not Friday, and then sometimes during late morning, we look for a distraction to help us get through the workday. That’s why Monday is the best day of the week to post a blog, especially around 11 a.m., when there’s a dip in concentration and people want something interesting to pick them up. Of course, this doesn’t mean you should only ever post on Mondays. It’s best to post as often as you can but schedule important articles for this specific time. 

44) Posting on Saturday morning can get you the most comments on a blog post. 

(Neil Patel)

People seek to alleviate boredom during workdays, but they rarely take the time to sit down and write a thoughtful comment. That’s why Saturday is the best day to post a blog if you want more comments—people are more relaxed and they take their time when reading content. 

45) 95.9% of bloggers promote their blog posts via social media. 

(Statista)

Social media sharing is the easiest way to direct people to your blog. While mailing lists are important, not everyone wants to subscribe to get updates, and most people get so many emails per day that they might miss the one that notifies them of your new article. However, facts about blogging show us that social media is very effective at reaching your audience. Most people check their Facebook, Twitter, Instagram, and LinkedIn regularly, so there’s a good chance they’ll know a new article is out on the day you post it.  

46) More than half of bloggers believe it’s now harder to get traffic via Facebook than it was two years ago. 

(Growth Badger)

While social media platforms like Facebook used to be the easiest way to share content, lately its popularity has been declining. Instagram and Twitter are on the rise, and most blog reader demographics prefer these platforms nowadays. However, this doesn’t mean Facebook isn’t useful—it can still drive a lot of traffic your way, but you should focus on other social media sites as well. 

47) 84% of buyers rate LinkedIn as the social network of choice for sharing business-related content. 

(Demand Gen Report)

Given the professional nature of LinkedIn, it’s no wonder business-related content is mostly shared through this platform. If LinkedIn connects you with your business partners and audience, it makes sense to advertise your content this way. These website statistics indicate that users respond well to seeing content related to their profession on LinkedIn. 

48) Higher-income bloggers consider social media 19% less important than lower-income bloggers do. 

(Growth Badger)

As your blog grows and becomes better established in your professional sphere, you won’t have to rely on social media as much to get traffic. However, everyone else can benefit from social media. This type of inbound marketing can help blogging websites grow and establish themselves in the online world in a quick, inexpensive manner. 

49) High-income bloggers are 4.3 times more likely to do keyword research than low-income bloggers. 

(Growth Badger)

Expert bloggers understand the importance of optimizing their content. Using the right keywords in your articles can significantly increase your chances of ranking highly on Google. 

50) 73% of bloggers who make more than $50,000 annually write their content for a very specific interest group. 

(Growth Badger)

Blogging statistics for 2019 confirm that focusing on one niche is a great lead generation method. It’s important to know your audience and write specifically about things that might interest them. Attempting to cover too many different topics risks turning your readers away, so it’s much better to focus on something you know well and can talk about in-depth. 

 

The Final Word

We’ve given you the stats; now it’s on you to make the best of them. Remember, each business is unique, so every marketing strategy needs to be individually tailored. 

While creating interesting content can be challenging, these blog statistics can help you get your brand’s strategy on track. Use this information to optimize your website; we hope it helps you attract more traffic and increase the number of leads you generate. 

Sources:

  1. HubSpot
  2. Statista
  3. Social Media Examiner
  4. Social Media Examiner
  5. Social Media Examiner
  6. Content Marketing Institute
  7. Cision
  8. Tech Client
  9. HubSpot
  10. AdPushup
  11. HubSpot
  12. HubSpot
  13. imFORZA
  14. HubSpot
  15. SEO Tribunal
  16. HubSpot
  17. HubSpot
  18. HubSpot
  19. Demand Metric
  20. Content Marketing Institute
  21. HubSpot
  22. Content Marketing Institute
  23. Content Marketing Institute
  24. Demand Metric
  25. ConversionXL
  26. ConversionXL
  27. HubSpot
  28. Jeff Bullas
  29. HubSpot
  30. Orbit Media Studios
  31. Curata
  32. Orbit Media Studios
  33. Quick Sprout
  34. OkDork
  35. Medium
  36. Orbit Media Studios
  37. Sysomos
  38. Orbit Media Studios
  39. Orbit Media Studios
  40. Content Marketing Institute
  41. HubSpot
  42. HubSpot
  43. Neil Patel
  44. Neil Patel
  45. Statista
  46. Growth Badger
  47. Demand Gen Report
  48. Growth Badger
  49. Growth Badger
  50. Growth Badger

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